Position Summary
Responsible for driving new business opportunities and managing key customer accounts for high-value elevator and escalator projects. Owns the complete sales cycle from enquiry generation to order booking while ensuring profitability, customer satisfaction and coordination with internal teams.
Key Responsibilities
• Generate new enquiries and develop business in assigned territory/segment.
• Manage key accounts and build long-term relationships with developers, builders, consultants, architects, PMCs, EPC contractors and corporate clients.
• Conduct customer visits, presentations and technical discussions.
• Review tenders, BOQs, specifications and contractual requirements.
• Prepare techno-commercial quotations and ensure timely submission.
• Coordinate with design, costing and engineering teams for optimized solutions.
• Negotiate pricing, payment terms, delivery schedules and contracts.
• Convert enquiries into profitable orders while achieving target margins.
• Coordinate project handover with manufacturing, planning, installation, finance and procurement teams.
• Maintain CRM, weekly MIS, quotation tracker and sales pipeline.
• Support collection of outstanding payments and resolve billing issues.
• Monitor competitor activities and provide market intelligence.
Key Performance Indicators (KPIs)
• Order booking
• Revenue achievement
• Gross margin
• Hit ratio
• New customer acquisition
• Key account retention
• Forecast accuracy
• Customer satisfaction
• Collection performance
• CRM accuracy
Qualifications
• Bachelor's Degree in Mechanical/Electrical/Electronics/Civil Engineering or equivalent.
• MBA (Marketing) preferred.
Experience
• Sales Engineer: 2–5 years.
• Senior Sales Engineer: 5–8 years.
• Assistant Manager: 8–12 years handling major projects and key accounts.
Required Skills
• B2B Sales
• Key Account Management
• Business Development
• Tendering & Bid Management
• Quotation Preparation
• Commercial Negotiation
• Contract Management
• Customer Relationship Management
• Presentation & Communication
• MS Office, CRM and ERP knowledge
• Analytical and problem-solving ability
• Leadership, ownership and teamwork
Preferred Industries
• Elevator & Escalator
• Construction
• Infrastructure
• Building Materials
• HVAC
• Capital Equipment
• Engineering / Heavy Engineering
Career Progression
• Sales Engineer → Senior Sales Engineer → Assistant Manager → Deputy Manager → Manager → Senior Manager → Sales Head – Major Projects
Key Stakeholders
External
• Developers & Builders
• Architects
• Project Management Consultants (PMCs)
• MEP Consultants
• EPC & General Contractors
• Corporate Clients
• Government Authorities
• Facility Management Companies
Internal
• Sales Head
• Regional Sales Team
• Engineering
• Costing
• Planning
• Manufacturing
• Installation
• Service
• Finance
• Procurement
• Sales Coordination
• Contracts & Legal
Success Profile
The ideal candidate is a proactive, customer-focused sales professional capable of independently managing the complete sales lifecycle for major projects. The role requires strong technical and commercial acumen, excellent stakeholder management, negotiation skills, cross-functional coordination and the ability to consistently deliver profitable growth while maintaining high customer satisfaction.

Qualifications
• Bachelor's Degree in Mechanical/Electrical/Electronics/Civil Engineering or equivalent.
• MBA (Marketing) preferred.