������ ����������: Senior Manager – E-Commerce
��������������������: Sales & Marketing
����������������: Greater Noida
Company: Pigeon India Pvt Ltd.
�������������� ����������������:
Pigeon India Pvt. Ltd., a leading brand in mother and baby care products, is part of the
global Pigeon Corporation, Japan. We are committed to offering premium quality products in
the FMCG space, trusted by parents across the world.
�������� ������������������:
To lead and drive Pigeon India’s e-commerce business across key marketplaces and D2C
platforms, ensuring strong sales growth, brand visibility, operational excellence, and superior
consumer experience.
������ ��������������������������������:
1. Strategic & Business Planning
 Develop and execute the overall e-commerce strategy aligned with company
objectives.
 Identify growth opportunities across online platforms (Amazon, Flipkart, FirstCry,
Big Basket, etc.).
 Formulate annual business plans and sales forecasts for e-commerce channels.
2. Sales & Revenue Management
 Drive monthly/quarterly sales targets and ensure profitability.
 Monitor key performance metrics like GMV, ROI, conversion rates, and ASP.
 Manage pricing strategy, discount control, and promotional campaigns to maximize
revenue.
3. Platform Management
 Build and maintain strong relationships with category managers of major
marketplaces.
 Ensure product listings, content, visibility, and ratings/reviews are optimized for
performance.
 Lead new product launches on online platforms in coordination with marketing and
supply chain.

4. Digital Marketing & Brand Visibility
 Collaborate with marketing teams to run digital ad campaigns (SEO, SEM, Sponsored
Ads).
 Plan and manage performance marketing budgets for marketplace and D2C channels.
 Enhance brand presence through content optimization, influencer programs, and e-
branding.
5. Operations & Supply Chain Coordination
 Work closely with SCM to ensure healthy stock availability and minimal out-of-stock
situations.
 Optimize logistics and delivery efficiency for e-commerce partners and D2C
channels.
 Oversee order fulfilment, returns management, and customer service quality.
6. Analytics & Insights
 Analyse data to derive actionable insights on consumer behaviour, competition, and
trends.
 Track sales performance dashboards and share periodic MIS reports with leadership.
7. Team Leadership
 Lead and mentor a team of e-commerce executives and coordinators.
 Foster a high-performance, data-driven culture within the e-commerce team.
������ ������������ & ������������������������:
 Strong understanding of FMCG and e-commerce ecosystem.
 Hands-on experience with marketplace management tools and dashboards.
 Analytical mindset with proficiency in MS Excel, Google Analytics, and advertising
platforms.
 Excellent negotiation, communication, and relationship management skills.
 Strategic thinker with ability to translate insights into business growth.
�������������������������� & ��������������������:
 MBA/PGDM in Marketing, Sales, or E-Commerce.
 8–12 years of experience in FMCG e-commerce sales (preferably managing multiple
platforms).
 Proven track record of driving growth and profitability in online business.
Compensation Budget:
 22 to 24 LPA.

MBA/PGDM in Marketing, Sales, or E-Commerce.