The Assistant Manager Marketing will support marketing activities and enhance Onitsuka Tiger brand in India in close communication with relevant functions of Onitsuka Tiger India & globally.

＜DUTIES AND RESPONSIBILITIES＞

• Execute brand awareness, acquisition, and re engagement initiatives which drive the growth of Onitsuka Tiger India offline & online business.
• Support in developing a robust annual marketing strategy for Onitsuka Tiger India, assessing overall product marketing plans and aligning priorities against the overall business calendar and goals.
• Execute and maintain an action-oriented, easy to understand, monthly marketing performance report for offline & online.
• Support in executing an impactful 360-degree marketing plan across traditional and digital platform. Analyse and drive media performance across all mediums.
• Manage media & digital agency relationship to drive KPIs and optimise media spend and performance.
• Manage customer database including ongoing maintenance and regular database updates for better customer insight.
• Support in conceptualising, managing and executing key events in cooperation with store network & key organisational functions to create brand awareness and maximise commercial success.
• Execute seasonal GTM in alignment with Onitsuka Tiger standards and relevant team members.
• Collaborate cross-functionally with critical stakeholders including Retails Sales & Operations Manager, Product & Merchandising Manager, Visual Merchandising and Finance.

＜REQUIRED SKILLS & EXPERIENCE＞

• Bachelor's degree with minimum 5-6 years of relevant professional marketing experience. Advanced degree preferred.
• Experience in international brand marketing, fashion or luxury is preferred.
• Ability to multi-tasks projects, anticipate issues and provide creative solutions.
• In tune with Onitsuka Tiger and with the brand style
• Proven strategic, operational and leadership abilities with demonstrated significant impact to the business results.
• Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment
• Proficient computer skills: Microsoft Suite (Word, Excel, Outlook, PowerPoint)

Bachelor's degree with minimum 5-6 years of relevant professional marketing experience. Advanced degree preferred.