1. Product Portfolio Management
 Manage the complete lifecycle of lubrication products (launch, growth, maturity, phase-out)
 Define product positioning, specifications, and packaging strategies
 Ensure product compliance with industry standards
2. Market & Competitive Analysis
 Conduct market research to identify trends, customer needs, and competitor activities
 Analyze pricing, product gaps, and opportunities in the aftermarket segment
 Track emerging technologies (EV fluids, low-viscosity oils, sustainability trends)
3. New Product Development (NPD)
 Collaborate with R&D to develop and launch new products
 Prepare business cases, feasibility studies, and product specifications
 Coordinate product testing, validation, and certification
4. Pricing & Profitability
 Develop pricing strategies aligned with market positioning and margins
 Monitor product-wise profitability and recommend corrective actions
 Manage cost optimization initiatives with procurement and manufacturing
5. Sales & Channel Support
 Work closely with sales teams to drive product adoption in aftermarket channels
(distributors, workshops, retailers)
 Develop sales tools, technical training materials, and product literature in co-ordination
with Marketing Communications

Bachelor Of Engineering and Postgraduate in Business / Marketing