Experience: • At least 5 years of direct experience in e-commerce operations and digital marketing • Has expertise in Google Analytics, SEO, and working across proprietary content management systems. • Has expertise in planning and managing web and App content. Candidate Profile and Qualification • Has expertise in CRM and EDM best practices, tracking and optimization. • Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus. • Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations. • Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements. • Ability to display growth mindset to drive demand generation in digital platforms. • Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc. • Self-driven and able to drive fresh initiatives to meet business needs.
Responsible for the overall strategy and plan for CRM (App Push) and Email Direct Marketing (EDM) • Responsible for the oversight and performance optimization of CRM & EDM. Key Responsibilities • Responsible to manage the workflow and processes of junior team members, and their development. • Weekly and monthly performance analysis and reporting to Marketing managers and EC team. • Works closely with local and global digital marketing teams to continuously review and improve all owned digital channels. • Responsible to stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices. • Pro-active cross-departmental collaboration with product marketing, merchandising & related business teams to find insights to identify consumer and product trends/opportunities to enable overall business growth.

• Strong proficiency in English (written & verbal) Special Requests • Bachelor’s degree in any related field (Marketing Preferred)