1. Brand Strategy & Planning
 Develop and execute annual and quarterly brand marketing plans aligned with business objectives.
 Define brand positioning, consumer proposition, key communication message and marketing priorities.
 Conduct market, consumer and competitor analysis to identify growth opportunities.
 Develop clear marketing strategies based on consumer insights, market trends and business priorities.

2. Promotions & Trade Marketing
 Develop and manage consumer promotion and trade promotion strategies in coordination with Sales.
 Evaluate promotional effectiveness, profitability, and ROI.
 Develop promotional calendars aligned with business objectives and sales plans.
 Work with Sales and E-commerce teams to optimize promotional activities across channels.
 Review schemes and promotions and recommend improvements based on performance and market response.

3. New Product Launches
 Lead end-to-end marketing planning and execution for new product launches.
 Develop launch plans covering consumer proposition, communication, media, digital, promotions and other relevant activities.
 Coordinate with Product Development, Sales, Ecommerce, Supply Chain, Finance and other teams to ensure successful and timely launches.
 Monitor launch performance and identify opportunities to improve consumer adoption and sales.

4. Marketing & Brand Activation
 Plan and execute integrated marketing campaigns across digital, social media, e-commerce, offline and other relevant channels.
 Develop consumer engagement, sampling, promotional and brand activation initiatives.
 Work with creative and media agencies to develop impactful communication and campaign assets.
 Ensure consistent brand identity and communication across all consumer touchpoints.

5. Digital & E-commerce Marketing
 Develop digital marketing initiatives to strengthen brand awareness, engagement and conversion.
 Allocate marketing investments across campaigns, media, promotions, agencies, and other activities.
 Monitor marketing spending and ensure effective utilization of budgets.
 Track marketing KPIs and evaluate return on marketing investment.
 Prepare regular business and marketing performance reports for senior management.

6. Performance & Budget Management
 Monitor key brand marketing KPI’s, including awareness, engagement, sales, market performance and campaign effectiveness.
 Manage marketing budgets and ensure effective utilization of resources.
 Prepare regular marketing performance reports and recommendations for management.

Bachelor’s degree in marketing, Business Administration, or a related field.
MBA/PGDM in Marketing