Job Description :- Primary Responsibilities:-
 Marketing activities- Exhibitions, road shows, demo, advertisements in magazines, bill board, communication, media planning & designing, internal communication web marketing etc.
 Keep track of all MH related exhibitions in the country and maing a proposal to the management based on affectivity criteria.
 Website management
 CRM software management.
 Market analysis on monthly basis (Share market on WITS basis, analysis of order booking by product type, industry segment type).
 Keep a track of industrial trends, competitor activities & other developments in MHE industry and keep the regional managers informed.
 Competitor Data analysis and pay close attention to effectiveness of each marketing activity by frequent communication with sales team.
 Order loss/ Win analysis.
 Reports and MIS.
 Managing and designing Incentive schemes for sales & its implementation.
 Monitoring & visualizing the territory coverage by Sales team.
 When YTD sales/order unit’s results are behind the target then plan and implement campaigns to recover delays with PDCA approach.
Secondary Responsibilities:-
 Must have excellent communication skill
 Relevant work experience in capital good marketing preferred
 Must have very good analytical skill

Qualification :- Essential:- MBA (Marketing from a premium university)