Experience & Qualification
• MBA/PGDM from a Tier-1 Business School such as IIMs, IIFT, XLRI, FMS, NMIMS, or
equivalent.
• 4 to 5 years of experience in brand management, marketing strategy, consumer
engagement, or related domains.
• Prior exposure to premium consumer goods, lifestyle, fashion accessories, or FMCG
brands will be preferred.
• Candidates with experience in youth-focused, aspirational, or trend-driven product
categories will be given preference.
Key Responsibilities
Key Result Area (KRA) Key Performance Indicators (KPIs)
Brand Positioning & Strategy Improvement in brand awareness and
consideration metrics; achievement of
brand health targets; share of voice;
alignment with global brand guidelines
GTM Planning & Product Launches On-time GTM execution; launch sales
targets achievement; launch reach and
engagement; successful launches executed
Hero Model & Portfolio Marketing Sales contribution from hero models;
increase in desirability scores; visibility
across channels; engagement generated
Campaign Development & Deployment Integrated campaigns launched; execution
within timelines and budget; campaign
effectiveness; ATL/Digital/BTL reach

Consumer Activations & Brand Activations executed;

Experiences participation/footfall; engagement metrics;

brand affinity scores

Social Media Management Follower growth; engagement rate; reach
and impressions; sentiment score
Influencer & Strategic Partnerships Partnerships executed; influencer
engagement; earned media value; brand
visibility contribution

Agency & Vendor Management Timely delivery; agency performance
scores; budget adherence; execution
quality

Media Effectiveness & ROI Media ROI; cost efficiency metrics;
audience penetration; media mix
effectiveness

Budget Management Budget utilization; variance control; cost

efficiencies; marketing ROI

Market & Consumer Insights Actionable insights generated; research
completion; insight adoption; campaign
optimization

Technical Skills
• Strong PowerPoint and Excel skills.
• Sales data analysis and interpretation.
• Media planning across ATL, BTL and digital channels.
• Campaign deployment and execution management.
• Vendor and agency management.
Behavioral Competencies
• Brand storytelling
• Creative curiosity
• Strategic thinking
• Collaboration mindset
• Execution discipline
• Resilience and adaptability
• Strong quality orientation

• MBA/PGDM from a Tier-1 Business School such as IIMs, IIFT, XLRI, FMS, NMIMS, or
equivalent.