Job Description
Company Name: India Kawasaki Motors Pvt Ltd.
Designation: Manager & Deputy Manager β Sales & Marketing
Required Experience: Deputy Manager 10+ Years Experience
Educational Qualification: Diploma / B.E. in Automobile or Mechanical Engineering; MBA
/ PGDM in Sales & Marketing
Compensation: Deputy Manager Up to βΉ20 LPA
Preference: OEM Motorcycle Manufacturing Industry Preferred (Same Corporate Office Experience Considered)
Required Skills & Responsibilities
β’ Responsible for dealer management and ensuring profitability of dealerships.
β’ Anticipate monthly and annual sales and expense targets; monitor and control departmental operating budgets.
β’ Support the Sales Manager in setting realistic yet aggressive monthly targets and assist in deal closure and approvals.
β’ Plan and execute new dealer development based on market potential.
β’ Conduct performance evaluation and training programs to enhance dealership sales effectiveness.
β’ Monitor and review dealer marketing plans.
β’ Review customer preferences and evaluate the operational performance of channel partners.
β’ Design and implement sales and product promotional schemes.
β’ Handle retail-related concerns and coordinate with sales teams to close vehicle purchase deals.
β’ Address customer complaints promptly to ensure the highest level of customer satisfaction.
β’ Forecast annual dealership sales by estimating vehicle sales volumes, operating profits, and organizational goals.
β’ Analyze and implement strategies for the development of new product segments such as Off-road and PWC.
β’ Conduct market and customer surveys to understand evolving requirements.
β’ Ensure financial discipline among channel partners.
β’ Manage enquiry generation through various activation activities such as test rides and events.
β’ Create brand awareness in line with organizational objectives.
β’ Manage and review all social media handles and digital presence.
β’ Ensure effective use of digital marketing for product promotion and brand awareness.
β’ Control marketing budgets and conduct activities within approved limits.
β’ Ensure dealers strictly adhere to Kawasaki Visual Identity (VI) guidelines.
β’ Coordinate with dealers to resolve legal cases and customer-related concerns.
β’ Prepare and manage Management Information System (MIS) reports.
Role Competencies
β’ Strong analytical and problem-solving abilities
β’ Marketing and brand development expertise
β’ Channel and dealer management
β’ Excellent communication and negotiation skills
β’ Team leadership and people management
β’ Reporting and data analysis
β’ In-depth knowledge of the two-wheeler market and dealer ecosystem
β’ Sales planning and target achievement
β’ Marketing strategy and campaign execution
β’ Dealer development and relationship management
Educational Qualification
Ref - JD