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Deputy Manager – Sales & Marketing

Specialisation Marketing & Communication
Job Level Middle Level
Location Pune Division
Industry Manufacturing - Automotive - 2 Wheelers
Employment Type Permanent/Full time
Language Requirement English
Annual Salary 1,560,000 - 2,040,000 (INR)
Nationality Required Indian

Job Description


Company Name: India Kawasaki Motors Pvt Ltd.
Designation: Manager & Deputy Manager – Sales & Marketing
Required Experience: Deputy Manager 10+ Years Experience
Educational Qualification: Diploma / B.E. in Automobile or Mechanical Engineering; MBA
/ PGDM in Sales & Marketing
Compensation: Deputy Manager Up to β‚Ή20 LPA
Preference: OEM Motorcycle Manufacturing Industry Preferred (Same Corporate Office Experience Considered)
Required Skills & Responsibilities
β€’ Responsible for dealer management and ensuring profitability of dealerships.
β€’ Anticipate monthly and annual sales and expense targets; monitor and control departmental operating budgets.
β€’ Support the Sales Manager in setting realistic yet aggressive monthly targets and assist in deal closure and approvals.
β€’ Plan and execute new dealer development based on market potential.
β€’ Conduct performance evaluation and training programs to enhance dealership sales effectiveness.
β€’ Monitor and review dealer marketing plans.
β€’ Review customer preferences and evaluate the operational performance of channel partners.
β€’ Design and implement sales and product promotional schemes.
β€’ Handle retail-related concerns and coordinate with sales teams to close vehicle purchase deals.
β€’ Address customer complaints promptly to ensure the highest level of customer satisfaction.
β€’ Forecast annual dealership sales by estimating vehicle sales volumes, operating profits, and organizational goals.
β€’ Analyze and implement strategies for the development of new product segments such as Off-road and PWC.
β€’ Conduct market and customer surveys to understand evolving requirements.
β€’ Ensure financial discipline among channel partners.
β€’ Manage enquiry generation through various activation activities such as test rides and events.
β€’ Create brand awareness in line with organizational objectives.
β€’ Manage and review all social media handles and digital presence.
β€’ Ensure effective use of digital marketing for product promotion and brand awareness.

β€’ Control marketing budgets and conduct activities within approved limits.
β€’ Ensure dealers strictly adhere to Kawasaki Visual Identity (VI) guidelines.
β€’ Coordinate with dealers to resolve legal cases and customer-related concerns.
β€’ Prepare and manage Management Information System (MIS) reports.
Role Competencies
β€’ Strong analytical and problem-solving abilities
β€’ Marketing and brand development expertise
β€’ Channel and dealer management
β€’ Excellent communication and negotiation skills
β€’ Team leadership and people management
β€’ Reporting and data analysis
β€’ In-depth knowledge of the two-wheeler market and dealer ecosystem
β€’ Sales planning and target achievement
β€’ Marketing strategy and campaign execution
β€’ Dealer development and relationship management

Educational Qualification

Ref - JD

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