Location: Gurugram / Delhi NCR, India
Function: Marketing
Reporting to: Managing Director - India
Experience: 15+ years



Key Responsibilities

1. Marketing Strategy & Brand Building

Develop and execute the overall brand marketing strategy for India, aligned with business objectives and global brand direction.
Lead integrated brand campaigns to strengthen brand awareness, consideration, and consumer preference.
Develop annual marketing plans covering brand campaigns, seasonal initiatives.


2. Digital Marketing

Lead digital marketing strategy across performance marketing, social media, search, display, and other relevant digital platforms.
Optimise digital investments to improve marketing efficiency, ROAS, and customer acquisition costs.
Develop consumer engagement and retention initiatives through CRM, loyalty programmes, and data-led marketing.

3. Marketing Communications & PR

Lead the overall PR and communications strategy to strengthen brand visibility and reputation.
Drive media engagement, brand storytelling, product communication, and leadership profiling.
Manage PR agencies, build strong relationship with media and develop integrated communication plans for campaigns, launches, partnerships, and key business initiatives.


4. Retail Marketing

Develop retail marketing strategies to drive store footfall, consumer engagement, and sales.
Lead marketing initiatives for new store openings, existing stores, and key retail locations.
Drive in-store activations, mall branding, local marketing, visual merchandising, and consumer engagement initiatives.
Collaborate with retail and sales teams to improve brand visibility, conversion, and product sell-through.

5. Category Marketing & Cross-functional Collaboration

Work closely with category heads to develop marketing strategies aligned with business priorities and category growth objectives.
Drive integrated marketing initiatives across Performance Running, Tennis, Sportstyle, and other relevant categories.
Collaborate with sports marketing teams on athlete partnerships, sponsorships, influencer activations, and sporting events.
Translate consumer insights and product innovation into compelling marketing campaigns and go-to-market plans.
Work closely with global and regional teams to align brand strategy while ensuring local market relevance.

6. Marketing Budget & Performance Management

Own the annual marketing budget, ensuring effective allocation and utilisation across all marketing channels.
Monitor expenditure, forecasts, and budget adherence in collaboration with the finance team.
Measure campaign effectiveness and marketing ROI through clear performance metrics.

7. Team & Agency Leadership

Lead and develop a high-performing marketing team across relevant functions.
Manage creative, media, digital, PR, and activation agencies.
Foster a culture of collaboration, innovation, accountability, and executional excellence.

Candidate Profile

15+ years of progressive marketing experience, including leadership responsibilities.
Proven track record in brand building, integrated marketing campaigns, and driving business growth.
Strong experience across digital marketing, marketing communications, PR, and retail marketing.
Demonstrated experience managing marketing budgets and measuring marketing effectiveness.
Experience collaborating with category, sales, retail, and e-commerce teams.
Strong commercial acumen, consumer understanding, and analytical capabilities.
Experience with international brands and global stakeholders will be an advantage.
Candidates from sportswear, footwear, apparel, lifestyle, sports, fitness, or other consumer-facing brands are preferred.
MBA or postgraduate qualification in Marketing or Business Management would be an advantage.

Key Competencies

Strategic thinking and business orientation.
Strong brand-building and consumer marketing capabilities.
Digital-first mindset and data-driven decision-making.
Financial acumen and marketing ROI management.
Excellent leadership, communication, and stakeholder management skills.
Ability to translate strategy into impactful campaigns and measurable business outcomes.
Passion for sport, fitness, and consumer lifestyle trends.

Educational Qualifications
Graduation/MBA