In today’s competitive business landscape, understanding employee sentiment is essential for organisational success. Satisfaction, engagement, and motivation surveys are vital diagnostic tools that enable HR leaders to proactively identify and address issues affecting morale. In India, where about 30% of employees leave within the first year, leveraging such insights is especially urgent.
Regular feedback surveys help organisations uncover root causes of dissatisfaction. These may include poor work-life balance, lack of recognition, or inadequate growth opportunities. For example, a 2022 Gallup India survey found that only 16% of Indian employees are engaged at work, with a significant 84% classified as disengaged or actively disengaged. This shows significant room for improvement. By analysing survey data, companies can address issues before they lead to costly turnover or reduced productivity.
Employee engagement initiatives, rooted in regular feedback, are pivotal for building transparent, trust-based cultures. These surveys are also powerful tools for shaping HR policies and fostering a motivated workforce. By identifying gaps and taking proactive measures—such as improving internal communication, enhancing recognition programs, or offering skill development— organisations can boost morale, increase retention, and drive sustained growth. For HR leaders in India, leveraging such diagnostic tools is no longer optional; it is essential in achieving strategic excellence.
At Pasona India, we have been conducting such diagnostic surveys for our clients for several years. Our experience has been that such diagnostic tools, if deployed through a third party, are likely to be more effective in assessing the real issues, capturing grassroots views, and facilitating the identification of gaps and areas of action. Appropriate countermeasures can be planned only if issues are properly identified and analysed. These exercises therefore have tremendous potential to positively impact employee motivation and morale, if utilised effectively.
Should you be interested in knowing more about diagnostic tools, please reach out to us (Pasona India) at: hrsolutions@pasona.in
