In today’s knowledge economy, brands compete for the best talent to stay competitive. A recent report from Gartner TalentNeuronTM data says, existing roles may require up to ten new skills by 2021.
That means this is the year to boost up your recruitment efforts to stand out from the crowd. So how can your brand transform its recruiting strategy for the modern workforce? Let’s get started!
Developing an employer brand is essential to attracting, recruiting, and retaining talent. And it’s critical for your overall business strategy.
But what is an Employer Brand?
An employer brand is how you want your company to be seen by candidates deciding whether or not to apply for open positions at your company. Your employer brand includes factors like company culture, benefits offered, and working conditions.
So, create an employer brand that resonates with both potential candidates and your existing employees.
When it comes to managing your recruiting efforts, you want the best applicant tracking system that will help you manage applications and hiring processes.
Top-rated systems offer many different features, such as candidate relationship management (CRM) capabilities, web portals for applicants, analytics reporting, and more.
However, the best way to find out which applicant tracking system is right for your business is by testing a few options yourself.
The first thing that comes to mind when exploring job boards for a niche is the big ones like Monster, CareerBuilder, and even LinkedIn. But there are other niche job boards you can explore as well! Niche job boards offer a more focused list of positions and companies looking to hire within those positions.
Niche job boards are a great way to connect with potential employers. These job boards cater to specific industries or professions, so you can narrow your search and increase your chances of finding the perfect match for your skillset.
It is essential to find passive candidates as they are more satisfied with their current role, however that doesn’t mean they aren’t open to new opportunities. To find these people, use the tools at your disposal, including social media channels and recruiters.
However, seeking a top recruitment company is a good starting point as they already have access to many passive candidates and knowledge on how best to approach them.
One of the most important aspects of hiring the right people is creating an excellent employee experience. The reality is that today, your employees are your brand ambassadors advocate, whether or not you like it.
They represent your business to the world through their customer service skills and interactions with other professionals in office settings. How you treat them and how they feel about working for you reflect on your company’s brand. So, personalization is the name of the game when it comes to engaging your employees and attracting top talent.
When you are interviewing people for your business or blog, think beyond the traditional questions (such as “Where do you see yourself in five years?”) and ask something that will give readers an insight into the person’s character.
What makes this person tick? What is their motivation? Do they have a burning passion for their work? Does that passion translate into customer loyalty?
In the end, it’s about getting them excited, making them feel that you’re an industry leader, and showing them why they would want to work for your company.
In your recruiting strategy, it’s essential to consider the needs of the modern workforce. A candidate will most likely be using multiple platforms to search for jobs. So, you need to ensure you use social media in your job postings. There are many other aspects to consider when writing a new recruiting strategy, but these are good pointers to start with.
If you find it difficult to find the right fit people for your business, Pasona India’s recruitment solutions can help. With a team of experienced advisors and decades of experience in the industry, Pasona India has emerged out to be one of the most sought-after HR solution providers.
Connect with us and let our experts help you find the right set of people for your organization.
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